VideoBlocks | How to Go to War with the Competitors: Pay More for Assets While Charging Customers Less

“First and foremost we are a stock video agency, but if you had to peel that away, we are a marketing organization,” explains VideoBlocks founder and CEO Joel Holland in a recent interview.

VideoBlocks, which is primarily a subscription based repository of stock video, has been expanding rapidly. Holland says that the company has “substantially grown” over the last year, and will end the year with $25 million in revenue, and that the company has been profitable almost from the beginning. He attributes the current growth to his team’s deep understanding of the customers’ needs when combined with their direct marketing expertise leads them to create new, adjacent products at a price point their competitors can’t match. To read the full article, click here.

2017-03-21T14:27:29+00:00